Objective

To develop an influencer campaign to promote the consumption of local dairy products among French-speaking Belgians aged between 25 and 39. As well as demonstrating the industry’s commitment to quality by showing those involved in the industry and emphasising its local roots.

Production

For this campaign, we highlighted the different stages that make up the dairy industry. From farm to fork and beyond (production, processing, cooking and recycling). The campaign was divided into three phases based around three main themes: trust, local and sustainability. For this campaign, we favoured the social network Instagram with a relay of the content on Tiktok.

• Definition of a creative idea
• A selection of influencers interested in carrying a “committed” message
• Defining the framework of the campaign and ensuring the consistency of the actions carried out by the influencers
• Coordination of actions
• Reporting and analysing the campaign

Results

• 1.8 million people reached
• 94k interactions
• Highlighting the industry through three key moments: farm visits, recipes and DIY.
•  A range of speakers: experts on the subject, public figures and content creators.