VISIT.brussels
Reach
767 K
Interactions
20 K
Casting and monitoring influencer campaigns
VISIT.brussels
Visit.brussels is a public entity responsible for the promotion and communication of tourism, culture and events in the Brussels-Capital Region.
Services
- 01
Influencer casting and budget management
- 02
Brief creation
- 03
Real-time monitoring
- 04
Tracking results
Precise selection of influencers, rigorous budget management, structured editorial planning
Instagram campaign to promote Brussels among 25-35 year-olds, highlighting key events.
Objective
To raise the profile of Brussels and its cultural life in Belgium and neighbouring countries among 25-35 year-olds. As well as highlighting key events of the year such as the Bright Festival, the Eat Festival, the Art Nouveau pass and various family events.
Production
For this campaign, we highlighted the various cultural events that are the pride of the City of Brussels. The campaign ran throughout the year on Instagram.
- Selecting influencers and managing budgets
- Drawing up briefs
- Coordination of actions and editorial planning
- Reporting and analysing the campaign
Results
- + 760k impressions
- + 20k interactions
- Highlighting the city of Brussels around the various events that punctuate its cultural and event year.
- Different types of profiles: Micro and Macro influencers (Food, Lifestyle, Deco, Travel,…)
- Promoting the city in different countries: Belgium, France, Netherlands, Luxembourg, Germany, etc.
